The months with
nothing new to shoot.
Every month, a set of visuals with no product in them — mood, texture and light. 20 come with every plan. 20 more, built on your brand alone, are €149 a month.
Also available:CatalogLifestyleVideoBrand ModelMonthly plan
Not running yet Neither set is running yet, so nothing is charged for either. When they start, the shared set arrives with your plan at no extra cost and Editions is the paid half — this page is here so that difference is clear before there is a bill.
Two sets, and only one of them costs anything.
Both are visuals without a product in them. What separates them is who else gets them.
The shared set
Comes with your plan- What it is
- 20 stock photos a month, brand-neutral: mood, texture and light that suit any clothing brand.
- Who else gets it
- Every brand on a plan. The same images go out to all of them — exactly like the shared model roster, and we say so for the same reason.
- What it costs
- Nothing extra. It is part of every plan, from Starter up.
- Your licence
- Non-exclusive, perpetual, worldwide. You may edit, publish and use them commercially, and you keep them if you cancel.
Editions
The paid add-on- What it is
- 20 visuals a month, set up on your style, your locations and your colour palette. Still no product in them.
- Who else gets it
- Nobody. This set is made for one brand and goes to one brand.
- What it costs
- €149 a month excl. VAT on top of your plan, after a one-time setup of €295.
- Your licence
- Exclusive, perpetual, worldwide — the same licence as any order you place. Nobody else may use these images.
You do not choose between them. The shared set is there either way; Editions is what you add when brand-neutral is not enough.
There is no product in any of it.
That is the whole category, and it is the thing most people get wrong on first reading.
A catalog image
sells the garment. It is sharp, it is on a plain ground, and a shopper is judging the product in it. That is what you order per product, and it is not this.
A brand image
sells nothing. It is the fabric close up, the wall in late light, the hand on the strap. A shopper is not judging a product — they are deciding whether this is a brand they recognise.
Both are made to the same standard and go through the same check. What differs is the job.
The month with nothing new in it.
A plan is capacity; a feed is a calendar. They do not fill the same gaps.
The month with nothing new in it.
Every clothing brand has months with no drop in them. The collection is out, the next one is not shot, and the calendar still expects something on it. That is the month a subscription starts to feel like a bill — not because the work stopped being good, but because there was nothing to send.
40 visuals is roughly two-thirds of a month of daily posting. The rest is your own product. That ratio is the point: a feed carried entirely by brand imagery stops selling, and a feed with nothing but packshots stops being a brand.
Set up once, then it runs every month.
We set your brand up
Style, locations and colour palette are decided together and then locked. That is the one-time part, and it is what makes month eleven look like month one.
The same setup runs again
Every month, with different angles in it. Not a new idea each time — the same brand seen from somewhere else.
A specialist checks it
Before it lands: the colours have to hold, and the set has to read as one brand rather than twenty separate pictures.
It arrives in VISUAILS Studio
At the start of the month, alongside your orders. One place, one download, no second library to keep tidy.
No product of yours goes into it, so there is nothing to send us each month. After the setup you do nothing.
What you can count on.
- 20 visuals every month, whether or not you had anything new to shoot
- Made for one brand and delivered to one brand — nobody else gets this set
- In VISUAILS Studio with your orders, not in a separate library
- Human-checked quality on every single visual.
What Editions costs
€149 a month excl. VAT, on top of your plan.
€295 once to set your brand up: the style, the locations and the colour palette that every month after it runs on.
Why two figures and not one Because two different things happen. The setup is work done once per brand; the monthly run is the set itself. Folding the setup into the monthly price would spread it over months you have not committed to yet — which means the price would quietly depend on how long you stay.
Shared means shared, and we would rather say it here than in the small print.
Our clients are clothing brands, which makes them each other’s competitors. Two brands posting the same image are in the same feed for the same buyer, so a shared set is not a detail to bury — it is the first thing you should know about the half that costs nothing.
So the two sets carry two different licences, and the file that ships with them says which one you got. The shared set is non-exclusive: yours to edit, publish and use commercially, and yours to keep if you cancel, but the same image can appear on another brand. Editions is exclusive, like any order you place — nobody else may use those images at all.
Editions questions, answered
What is the difference between the two sets?
Who else gets them. The shared set of 20 visuals a month is brand-neutral and goes to every brand on a plan — the same images, to all of them. Editions is 20 visuals a month built on your style, your locations and your colour palette, and that set goes to you and nobody else. Neither has a product in it.
Do I have to pay for the shared set?
No. It comes with every plan at no extra cost, from the smallest one up, and appears each month under "This month" in your plan in VISUAILS Studio — every image, and the whole set as a zip. Only Editions is paid for.
What does Editions cost?
€149 a month excl. VAT on top of your plan, after a one-time setup of €295. The setup is the work done once per brand: the style, the locations and the colour palette every month after it runs on. It is two figures because it is two different things — folding the setup into the monthly price would spread it over months you have not committed to yet.
Is my product in these images?
No, and that is the point of the category. These are mood, texture and light — the fabric close up, a wall in late light, a hand. A shopper is not judging a product in them; they are deciding whether they recognise the brand. Images with your product in them are a regular order.
Can another brand post the same image as me?
On the shared set, yes — that is what shared means, and we would rather say it here than in the small print. Our clients are clothing brands and therefore each other’s competitors, so it matters. On Editions, no: that set is made for one brand and delivered to one brand.
What happens to the images if I cancel?
You keep everything you downloaded, under the same licence you had. Nothing has to come down. You simply stop receiving new sets.
Will it be the same picture twelve times?
No — that is what the setup is for. It fixes the style, the locations and the palette so the sets stay recognisably one brand, and every month runs that setup again from different angles. A set that looked identical every month would fail its own job, which is to fill a calendar.
Are there models in them?
No faces in either set. Choosing models per set would turn a monthly run into a review round each time, and that is what would make it expensive. If that changes we will say so here first. Faces belong to your orders, where you pick from the shared roster or use a Brand Model.
Can I order it today?
Editions, not yet — nothing is charged for it. The shared set needs no order: it comes with your plan. Editions starts with a conversation: you tell us about your brand, we say what the setup would look like, and nothing runs before that is agreed in writing. Satisfaction check: 1 revision round included per order to adjust any details.
Fill the month
you have nothing for.
20 shared visuals come with every plan. 20 of your own are €149 a month after a €295 setup.
Neither set is running yet, so there is nothing to buy today and nothing is charged. What this page is for is that you know which half is included and which half is not, before the first invoice rather than after it.